How Leading Manufacturers Are Connecting Every Frontline Employee

How Leading Manufacturers Are Connecting Every Frontline Employee

See how manufacturers are reaching every employee—from the plant floor to the warehouse—without relying on email.

September 1, 2026
1 Hour

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Speakers

Jean-Louis Benard

Jean-Louis Benard

Co-Founder Sociabble & SVP Strategy, Poppulo

Brendan Chapman

Brendan Chapman

Global Head of Sales, Sociabble

About this webinar

In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind.

How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged?

Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance.

What you'll learn

During this session, we'll explore how manufacturing organizations:

  • Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices.
  • Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking.
  • Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them.
  • Use AI to help employees quickly find the policies, procedures, and business information they need.
  • Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager
  • Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site.
  • Measure employee engagement and message reach, not just publishing activity.

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